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Head of Performance Marketing
IVC Evidensia UK, Keynsham, South West
Discipline: Marketing
Full Time
About us
Healthy animals and happy owners – that’s the goal.
We are IVC Evidensia, and we are on a mission to build the world’s best veterinary group. Investing in people, premises and processes, we deliver outstanding care in around 2,500 locations globally.
About the Role
We’re looking for a dynamic Head of Performance Marketing to lead our centralised paid acquisition function across multiple markets. In this role, you’ll design and implement paid search and social strategies that drive commercial growth and deliver strong return on ad spend (ROAS). Your remit spans all paid digital channels, consulting across the full digital customer journey to ensure long-term profitability.
You’ll play a pivotal role in acquiring:
- New customers for our veterinary clinics
- Subscribers for our Pet Health Club
- Customers for our e-commerce online pharmacies
What You’ll Do
Develop and execute multi-market paid acquisition strategies across search, social, and programmatic channels.
Manage PPC and paid social campaigns with full strategic and budgetary responsibility.
Define scalable frameworks and foster a test & learn culture.
Track, report, and analyse campaign performance to identify growth opportunities.
Lead and grow a team of paid media experts.
Collaborate with analytics, product, and engineering teams to optimise acquisition and conversion.
Stay ahead of industry trends and identify new opportunities for client acquisition.
What You'll Bring
Degree-level education.
Proven experience in performance marketing or growth marketing at a senior level.
Advanced knowledge of paid search and social, plus wider digital performance channels.
Strong analytical skills and experience with tools like Google Analytics, Search Console, AHrefs, MOZ.
Commercial acumen and a track record of delivering measurable business growth.
Excellent communication, stakeholder management, and leadership skills.
Proficiency in Microsoft Office and data visualisation tools (PowerBI or LookerStudio).
Desirable:
Experience driving growth in bricks-and-mortar businesses.
Background in veterinary or pet-related industries.
Why Join Us?
You’ll be part of a forward-thinking team, shaping strategies that impact multiple markets and drive real business results. If you’re ambitious, data-driven, and passionate about performance marketing, we’d love to hear from you.
IVC Evidensia UK
IVC Evidensia, The Chocolate Factory, Keynsham, BS31 2AU, United Kingdom
At IVC Evidensia we are a committed to Diversity, Equality, Inclusion and Belonging, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are keen to hear from candidates with disabilities and long-term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.
Any questions before applying?
Speak to Danielle Hughes from our recruitment team who would be happy to help you with any questions you have before applying for this role.