What is the Positive Pawprint Strategy?

Our Positive Pawprint Strategy is built on three core pillars of sustainability: Caring for People, Caring for the Planet, and Caring for Patients. These focus areas guide our sustainability efforts, ensuring we uphold our commitments to animal welfare, environmental responsibility, and the well-being of our teams.

Caring for People

Our people are at the heart of our organisation. We have:
  • Opened two new Academy Training Centres
  • Retrained over 500 Mental Health First Aiders
  • Supported 112 charities with our Local Community Grants

 

Sustainable progress

​Since launching our first Positive Pawprint Report in 2021, we’ve been committed to embedding sustainability across IVC Evidensia. The annual reports track our progress, celebrate key milestones, and outline our ambitions as we continue working towards a more sustainable future in veterinary care.

The Positive Pawprint Report 2025 showcases the strides we’ve made in our sustainability strategy and highlights the impactful work happening across our international network.
 
Discover our sustainable achievements

The Positive Pawprint 2025

"Now in its fifth year, our Positive Pawprint Report 2025 highlights the progress we’ve made across the three pillars of our sustainability strategy: People, Planet and Patients.

"I am delighted to report further progress as we continue to see increasing engagement with embedding sustainability principles across our international business."

"Sustainability matters deeply to our colleagues, and empowering local teams to act remains central to our approach."

"I am immensely proud of our teams and their unwavering commitment to our Positive Pawprint ambitions. Together, we’re laying the foundations for lasting, measurable impact – helping us to become not only the best veterinary group in the world, but the best veterinary group for the world."

Simon Smith
Group Chief Executive Officer
Read the full 2025 Positive Pawprint report